Jake Sussman

Led strategic consolidation of global website publishing and services, overseeing a cross-functional product team to enhance operational efficiency and guide multi-million dollar investment decisions.

• Drove consolidation of 60+ disparate website publishing and services systems across HBO, TNT, DC Comics, and Harry Potter, reducing operational overhead by over 60%.
• Led a 7-person cross-functional product team, enhancing strategic involvement with stakeholders and elevating direct reports' contributions.
• Defined and managed a 3-year platform roadmap, guiding multi-million dollar investment decisions for vendor services and aligning product vision with revenue and engagement goals.
• Scoped and delivered 40+ platform features and components, accelerating time-to-market from 3+ months to under 3 weeks by standardizing requirements.
• Improved page performance and SEO for 7 onboarded brand websites, raising Lighthouse scores from 70% to 95%.

Oversaw the launch and operation of consumer-facing TV Everywhere (TVE) applications, driving significant year-over-year growth in engagement and pioneering new monetization strategies.

• Launched and operated consumer-facing TV Everywhere (TVE) apps, mobile games, and interactive fan experiences, achieving sustained double-digit year-over-year growth in engagement KPIs.
• Unlocked 15%-25% incremental ad impressions by introducing a Live TV playback feature, expanding audience reach and monetization opportunities.
• Introduced sponsorable video playback features that boosted viewership KPIs by 20-40% and generated a 10% increase in revenue.
• Increased core segment's Average Revenue Per User (ARPU) by 180% through operational improvements to advertising and piloted innovative interactive ad formats.
• Partnered with key platforms including Apple, Amazon, Roku, and Google to maximize content discoverability and promotional impact.

Developed and productized scalable fan experiences, enhancing marketing ROI and establishing a comprehensive framework for product development lifecycle.

• Productized bespoke fan experiences into scalable features, significantly improving marketing ROI through strategic outcomes.
• Implemented a robust framework to guide the product team through discovery, design, delivery, and measurement phases.
• Surfaced critical business insights through quarterly case studies, analyzing relationships between content library, advertising experience, viewer engagement, and revenue.

Directed a hybrid product/project team, overseeing the launch of iOS, Android, and responsive web applications and pioneering early phases of TV Everywhere websites.

• Built and led a hybrid product/project team, successfully supporting major iOS, Android, and responsive web application launches.
• Project-managed the early phases of the network's original TV Everywhere (TVE) websites, establishing them among the industry's first.
• Managed comprehensive show- and product-based projects from initial ideation and strategic planning through post-launch operations and analysis.
• Acted as chief product owner, strategically prioritizing the departmental roadmap and optimizing the team's work queue for maximum efficiency.
• Established standardized processes and documentation for project management, content planning, and editorial operations, enhancing team productivity.

Managed key projects for TBS/TNT, demonstrating strong organizational and leadership skills in media production.

• Oversaw critical project timelines and deliverables for cross-platform initiatives, ensuring on-time and on-budget execution.
• Facilitated seamless communication and collaboration between product, engineering, and creative teams.
• Contributed to strategic planning sessions, providing insights to optimize project workflows and resource allocation.

Spearheaded the launch of a new video website and developed content strategies for innovative media prototypes.

• Launched a video website from inception, achieving 2 million monthly active users (MAUs) and 20 million video views within the first month, earning a Webby Award finalist recognition.
• Developed and executed the content strategy for a 3D video prototype, collaborating with industry-leading video game creators.
• Managed product lifecycle from concept to launch, ensuring alignment with market needs and business objectives.

Led the strategic initiative to transform a linear television network into a dynamic digital video destination, collaborating with design teams on innovative prototypes.

• Spearheaded the digital transformation of Turner South, converting a linear network into a robust digital video destination through strategic planning and design collaboration.
• Planned and executed the successful syndication of original video content to a major internet provider's portal site, expanding audience reach.
• Collaborated closely with design and engineering teams to develop and implement interactive prototypes.

Established and maintained editorial standards for the website, overseeing content production, scheduling, and digital asset management.

• Established comprehensive editorial standards for the website, ensuring high-quality content and consistent brand voice.
• Produced and scheduled diverse content within the CMS, managing video encoding and digital asset workflows.
• Collaborated with on-air talent to conceive and develop exclusive web content, enhancing viewer engagement and platform stickiness.

Managed diverse projects for commerce websites and in-store experiences, ensuring successful delivery and client satisfaction.

• Oversaw end-to-end project lifecycle for multiple commerce websites, from planning to deployment.
• Coordinated cross-functional teams to deliver in-store digital experiences on schedule and within budget.
• Managed stakeholder communications and expectations, ensuring project alignment with business objectives.

Consulted on internal communications for corporate initiatives, effectively disseminating information to a vast employee base.

• Developed and implemented communication strategies for corporate initiatives, reaching thousands of store employees.
• Translated complex corporate objectives into clear, actionable communications for diverse internal audiences.
• Facilitated two-way communication channels to gather feedback and improve employee engagement.

Led content strategy and product launch for an online city guide, significantly driving traffic growth.

• Launched a new online city guide product, driving a 3x increase in traffic through strategic content and user engagement initiatives.
• Managed editorial team and content pipeline, ensuring high-quality and relevant information for local audiences.
• Collaborated with product and engineering teams to optimize user experience and content discoverability.

Managed the national rollout of The Home Depot University program, from pilot to widespread implementation.

• Managed the successful national rollout of The Home Depot University program, scaling from pilot to full implementation.
• Coordinated training and development initiatives across multiple locations, ensuring consistent program delivery.
• Collaborated with stakeholders to refine program content and logistics, optimizing effectiveness and participant engagement.